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Duration : 0:4:15

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http://www.tom-rogers.com/ – My main website is actually a blog which means that it is dynamic. To optimize your search engine rankings I recommend using something called a content management system. In this video I talk a little about why your nowhere in SEO if your not using a CMS and how one may help you.

Drupal: http://www.drupal.org/
Mambo: http://www.mambo-foundation.org/
Joomla: http://www.joomla.org/
Website Baker: http://start.websitebaker2.org/

Duration : 0:9:40

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Duration : 0:8:12

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I run an online shop, it’s not a huge store, I sell video games, consoles, DVDs, accessories etc. But I want to expand on it, I want to know how I could really drive traffic to the site. I’m designing a business card, posters, and am advertising on youtube/facebook. Are there any other ways I could really push up the traffic on my site? All help is much appreciated. Thank you.

Pay the search engines to pop your site up before others. It’s called business. That’s how they make money.

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who’s my end user – is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the very "generic" search query "pizza downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

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I use Traffic Swarm.

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

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http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

I’m looking to list a business on a web directory site for that type of business and I want to see if my subscription to this site would be worth the money by seeing how much traffic they get. I know anyone can "boost" their numbers in some way, but is there an independent service out there (free preferably) that tracks web traffic by site or URL?

Install the google toolbar on your browser. This makes it so easy to see the google rank of directories you might be thinking about listing your site with. After installing the google toolbar, you just go to the site and the page rank will be listed on the toolbar. The higher the google page rank a site has, the better it will be for you.

Having lots of quality information on your website is another great way to build traffic to your site.